We were tasked by the 3M Command Brand to create an interactive experience at the Minneapolis Pride fest and parade. We wanted to give parents away to express their pride of their LGBTQ children in a public, unique way. We partnered with PFLAG and created a gallery wall at the event with messages of love and support from parents to several event attendees who had no idea they had done so. We also set up a photo booth for other event attendees to participate. We used the hastag #ParentsComingOut to collect the stories and messages of parents online to support their children.

​

Agency: Colle McVoy

Role: Art Director / Designer

CW: Becca Abellera

Awards: "The Show" 2018 Advertising Awards (1 Gold, 4 Silver)

2018 Webby Award Winner